AB: All-Round Nice Guy

Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business - at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business - but let me add in one more to the mix: good design.

Sure, it’s intangible - spending time and effort making your business look better or run a little smarter doesn’t translate directly into selling any more widgets - but to put it into footy terminology, it’s simply another ‘one percenter’. Well, those one percenters win matches - so lets look at few ways for your business to kick some goals…

The fonts you use in your logo go a very long way towards defining how you look to your customers. But with thousands of fonts out there to choose from, and virtually none to play with in a Font Menu on your typical computer, where do you start?