Introducing MyPerfect.com.au
The basic idea of My Perfect comes the fact that traditional search engines (yes, Google!) are getting harder and harder to use, as they return many thousands or millions of results for even a fairly specific search.
My Perfect turns that idea around completely: instead of typing in one word and finding thousands or millions of results, we *start* with thousands of products, and we play a very smart game of 20 Questions, until you end up with just one, perfect product. We’ve coined the phrase ‘choice engine’ to describe it.
For you as a consumer, it’s a very smart way of finding out what suits you best, in non-technical language, whether you’re in early research mode, or whether you’re wanting to buy something right now. The best part is that the amount spent on marketing by the big companies doesn’t affect your choices - it only uses hard and fast tech specs to decide what stays, and what goes - so you’re more able to find the hidden gems amongst the noisy crowd.
For businesses, it’s the ultimate in marketing: we allow businesses to list themselves against products only if they can actually supply that product, which gives that business a perfectly qualified sales lead. No more advertising to the masses with low success rates - this way, we match one person to their perfect product, to a business that can actually fulfill that product.
