AB: All-Round Nice Guy

Email - love it or hate it, it’s ingrained into our personal and business lives - the communication tool of choice for many small businesses, due to its speed, reach, and universal appeal.

Email has changed the way we write our business communications. Compared to typically quite formal written documents, an email allows us to be a little more personal - a little more humanistic in our language - after all, we’ve gone from a turnaround of a few days for snail mail to a few seconds for email.

But even though the humble email has only been in existence for 10 or more years, it has already begun to change again, this time into something even more casual and - worse still - something that often fails to do what it is meant to do - to get a clear and concise message through to its recipient.

The following is a refresher on good email ettiquette, good email habits, and good formatting tips for writing emails with clarity and punch.

The colours you use in your logo help to promote your image in the most subtle of ways - by the power of association. Furthermore, the *number* of colors you use in your logo impacts on the options when reproducing your logo, and the costs thereof - so to make the most of your choices, here’s some practical advice on how to select the best colours for your logo design or redesign.

The fonts you use in your logo go a very long way towards defining how you look to your customers. But with thousands of fonts out there to choose from, and virtually none to play with in a Font Menu on your typical computer, where do you start?