Getting a difficult message across in a crowded marketplace is always a challenge. Whether your business has a unique product or service, or you need to educate your market even before you can consider offering them your product or service, one of the best tools you can use is a good metaphor.
By using the right language, you can make a complicated message more understandable to more people. Let me show you the benefits of using metaphors to get your message across - oh, and keep a count of how many I use along the way, and leave your answers in the comments…
Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business - at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business - but let me add in one more to the mix: good design.
Sure, it’s intangible - spending time and effort making your business look better or run a little smarter doesn’t translate directly into selling any more widgets - but to put it into footy terminology, it’s simply another ‘one percenter’. Well, those one percenters win matches - so lets look at few ways for your business to kick some goals…
It’s something that we look at every day, but hardly ever notice - it’s the image that lives behind our folders and files, and lets us personalise what our computer looks like when no other program is running.
Busy or calming, colourful or plain, a good desktop picture can actually help you rather than hinder you, and give your eyes a place to rest when they’re tired.
So, what makes ‘the ultimate’ desktop picture? Read on, and I’ll give you my top tips, then my own ultimate desktop picture…
We live in world of marketing buzz and hype, where we are bombarded daily with hundreds of messages all telling us what is or isn’t good for us. Every day, new ways of ‘cutting through’ the volume of advertisements and marketing hype have to be invented to get some sort of traction in the marketplace - even if only for a short time before the next ‘big thing’ arrives…
The colours you use in your logo help to promote your image in the most subtle of ways - by the power of association. Furthermore, the *number* of colors you use in your logo impacts on the options when reproducing your logo, and the costs thereof - so to make the most of your choices, here’s some practical advice on how to select the best colours for your logo design or redesign.
Here’s a quick Photoshop tutorial based on a recent project of mine - how to fake a photo of a new book for promotional material, when the book wouldn’t be printed for a few months.
