GOOGLING 101: How to get better results from your Google Searches.
There’s no secret that the word ‘google’ has gone from an obscure mathematical reference to an internet phenomenon, to the point where it is has now joined the ranks of other marketing heroes such as Hoover and Biro. The word ‘google’ can be considered a noun (’google it’), a verb (’to google’ something), and often, an adjective (’I'm going googling’).
The main touch point most of have with the Google megacompany is their search engine - either google.com, google.com.au, or the search field built in to our browser.
Google is certainly the largest and most impressive search engine on the planet, and with it’s minimalist design, it’s both highly accessible and usable.
But (you knew there was a ‘but’ coming, didn’t you?) searching for things on Google is still a hit-and-miss affair: many, many times you get search results numbering in the tens of millions, while other times, your results can be few and far between, and totally removed from your original intentions of your search.
In the end, Google does the best job it can, but then it leaves us mere humans to filter the results until we find exactly what it is we’re looking for. Humans are good at filtering things - Google isn’t always the best at it.
So, just like getting to know your way around your local library, you realy have to get to know Google if you want to find things faster and easier - the good news is that there are many tips, tricks and techniques to getting the most out of searching for things on the internet - so sit back, and I’ll show you some of the best ones.
