The customer is always right. But can they also be horribly, horribly wrong…?
It’s a familiar adage (well, the first part anyhow), used by people all over the world - you hear it from business owners, marketing gurus, as well as from the end user of the phrase, the well-heeled shoppers.
But (and this is a big but) I’d like to put forward when there are certainly times when the customer is not always right - sometimes they can indeed be horribly misled into thinking one thing, when the reality is something else entirely.
Sometimes our customers and our clients earnestly and confidently choose their own path, regardless of our best advice, or our best suggestions of ‘top quality’ products and services. Inevitably, this leads to later dissatisfaction, and distrust in our products and services, and a lack of respect for our business. Even with the best of intentions by both parties, wrong choices can accumulate, and result in bad relationships.
Given that we don’t want this to happen, here’s my list of ways to improve your odds of making sure your customers can make decisions that are both right AND correct.
