The intangible tangibles of good design
Whether you sell widgets, or you service widgets, or you sell your time and skills to others who make widgets, sometimes your business is in a crowded market, and there’s not that much that differentiates your business over other business - at least, not in the eyes of your customers. Certainly, customer service, professionalism, price and quality are the cornerstones of any successful business - but let me add in one more to the mix: good design.
Sure, it’s intangible - spending time and effort making your business look better or run a little smarter doesn’t translate directly into selling any more widgets - but to put it into footy terminology, it’s simply another ‘one percenter’. Well, those one percenters win matches - so lets look at few ways for your business to kick some goals…
